Kambi’s SVP Trading, Simon Noy, talks to SBC about the launch of Odds Feed+ and the enhanced flexibility it offers operators seeking to enhance their existing sportsbook
Read More Betting activity on Kambi network during last night’s final between Littler and Championship winner ‘Cool Hand Luke’ Humphries was up 45% on the 2023 final
4 January 2024 – Last night’s PDC World Darts Championship final has become the most bet-on darts event in Kambi’s history following the remarkable performance of darts prodigy and Championship debutant Luke Littler.
According to data from Kambi’s global partner network, the number of bets on last night’s epic final between runner-up Littler and Championship winner Luke Humphries was 45% higher than last year’s final between Michael Smith and Michael van Gerwen, contributing to what was a record tournament overall.
Littler’s remarkable run throughout the Championship and formidable performance against Humphries in the final has thrust him into the sporting limelight, and he is now among the early favourites for the 2024 BBC Sports Personality of the Year award.
Luke ‘the Nuke’ also caused a stir in the United States where Kambi network data shows a notable surge in enthusiasm for darts with the number of bets on this year’s World Darts Championship increasing 63% compared to the previous year’s tournament.
“The PDC World Darts Championship final has always been a highlight of the sporting calendar, but interest in last night’s final was truly remarkable. Luke Littler’s phenomenal talent, particularly at such a young age, attracted worldwide attention, driving unprecedented interest and betting engagement globally.
“The fact Littler was playing Luke Humphries, the new world number one, in the final only added to the occasion, while our betting offer right throughout the Championships was better than ever, all contributing to a record tournament and final from a betting perspective.”
Kambi network darts betting insights (by number of bets):
Most bet-on darts events of all time
- 1. Luke Littler vs Luke Humphries (2024 World Darts Championship)
- 2. Michael Smith vs Michael van Gerwen (2023 World Darts Championship)
- 3. Michael Smith vs Peter Wright (2022 World Darts Championship)
- 4. Gary Anderson vs Gerwyn Price (2021 World Darts Championship)
- 5. Rob Cross vs Luke Littler (2024 World Darts Championship)
Most popular players to bet on during the 2024 Championship
- 1. Luke Littler
- 2. Luke Humphries
- 3. Michael van Gerwen
- 4. Raymond van Barneveld
- 5. Rob Cross
Most popular markets to bet on for the final (pre-match)
- 1. Match odds
- 2. Total sets
- 3. To occur in every set markets (new Kambi offer)
- 4. Total 180s
- 5. King of the oche
Most popular markets to bet on for the final (live)
- 1. Match odds
- 2. To win leg
- 3. To win set
- 4. 180 in leg
- 5. Checkout total point in leg
