Key highlights from Kambi’s 2025 Tribal Sports Betting Report

Discover how tribal gaming operators are driving engagement and revenue online and on-property through sports betting

Tribal gaming operators have long been at the cutting-edge when it comes to running a gaming and entertainment enterprise. With the experience and customer databases already in place, the addition of a high-quality sportsbook to their portfolio provides an opportunity to reach out to a whole new demographic and elevate their brands and casino property.

Since the repeal of PASPA, Kambi has become a trusted sportsbook provider to tribal operators throughout North America and has a proven track record of providing premium sports betting services to operators such as Mohegan Gaming and Entertainment, Potawatomi, Seneca Gaming Corporation, and many others.

What is Kambi’s Tribal Sports Betting Report?

Each year, Kambi publishes the Tribal Sports Betting Report to provide valuable insights into the evolving landscape of tribal sports betting. This report highlights key trends, success stories, and data-driven findings that showcase the impact of sports betting on tribal gaming enterprises.

In Kambi’s 2025 Tribal Sports Betting Report, discover the impact of Kambi’s contributions to tribal operators, supported by data from its extensive network of tribal sports betting partners. Now in its third year, the report features a range of key findings, including the impact a sportsbook has had on Potawatomi’s property, overall growth across Kambi’s tribal partner network and player behavior regarding the reinvestment of cashed-out winnings.

Kambi 2025 Tribal Sports Betting Report: 3 key highlights

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   1. Impact of sportsbook launch at Potawatomi Casino Hotel

Since partnering with Kambi in 2023, Potawatomi has invested in a state-of-the-art sportsbook at its property in Milwaukee, WI, and has seen firsthand how a Kambi-powered sportsbook drives engagement and boosts overall property performance, as their VP of Digital Gaming, Justin Arnett, explains.

“Since launching our state-of-the-art sportsbook at Potawatomi Casino Hotel in May of 2024, we’ve seen a significant impact not just within our sportsbook, but across our entire property. Sports betting has introduced a new wave of guests, particularly younger audiences, who have become engaged Reward Card members and active participants in other forms of gaming, driving an overall uplift to our casino floor.”

Of male and female audiences ages 21-34, Potawatomi has seen a 154% increase in reward card members, as well as increases in both total property visits and in average monthly visits per member. Furthermore, the property has experienced a 14% increase in food and beverage activity, which is a testament to the enhancements to the broader guest experience that sports betting brings.

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   2. Overall growth in turnover in Kambi’s tribal partner network

Kambi’s tribal sports betting partners have seen consistent growth year after year, and 2024 was no exception. In 2024, Kambi tribal partners saw a 51% increase in handle compared to the previous year, along with a 72% growth in the number of bets placed. This strong momentum reflects the strength of Kambi’s tribal partner network and their ability to be a leader in the sports betting arena, powered by Kambi’s premium sports betting technology. The report also uncovers growth not just on tribal operators’ casino properties, but also in the online space, creating opportunities to reach new bettors and drive engagement beyond peak hours.

This growth underscores the importance of a strong omnichannel strategy, where seamless integration between retail and online betting enhances the overall player experience. As more states consider expanding online gaming regulations, tribal operators that invest in robust digital solutions will be well-positioned to capitalize on future opportunities and sustain long-term success.

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   3. Player reinvesting their cashed-out winnings

Many bettors choose to reinvest their winnings into new wagers, creating a continuous cycle of engagement within the sportsbook. A strong cash-out function enhances the player experience and sustains operator engagement by allowing bettors to strategically reinvest their winnings.

Events such as March Madness, for example, where there are several games happening at once and sometimes overlap with each other, bettors may choose to cash out a bet before it is settled so they can reinvest their winnings in another game or bet. Amongst Kambi’s tribal partner network, nearly half of online bettors that cashed out their bets reinvested those winnings in a new bet within five minutes. Whether leveraging their profits on additional pre-game bets, live betting opportunities, or exploring different markets, this behavior highlights the dynamic nature of sports betting.

Want more insights? Download our 2025 Tribal Sports Betting Report

These highlights offer just a glimpse into the full insights available in Kambi’s 2025 Tribal Sports Betting Report. Within the full report, you’ll also be able to learn about Kambi’s complete network of tribal sports betting operators, as well as other exclusive data on player behaviors.

Discover how leading tribal operators are leveraging sports betting to drive engagement, increase cross-property spend and attract new demographics. Download the full report today to explore the complete findings and gain valuable insights that can help shape the future of your sportsbook.