The penultimate day of Kambi’s Festival of Sportsbook saw a panel of executives from Abios discuss the esports landscape while Eilers & Krejcik shared exclusive insights from their latest app testing
Today is the last day of the Festival of Sportsbook. To sign-up for the final sessions, please visit https://www.kambi.com/festival.
Trends impacting sports betting today and tomorrow – a deep dive into the US sports app landscape
For the final presentation on the third day of the Festival of Sportsbook, Kambi was joined by Alun Bowden, SVP of Strategic Insight at Eilers & Krejcik, one of the industry’s leading research and intelligence companies. Alun provided viewers with an inside look into Eilers & Krejcik’s framework for app testing, and the difference between what matters most for US and UK sports bettors when betting through an app. He also examined some trends that will shape the future of the market.
“The app quality isn’t necessarily as much an acquisition tool, it’s very much a retention tool”
Click the link below to view the session on demand:
Trends impacting sports betting today and tomorrow – a deep dive into the US sports app landscape
Levelling up esports: A fireside chat with Abios executives
The world of competitive gaming is evolving at pace, and having a finger on the pulse of these developments is increasingly crucial for the prospects of any sportsbook aiming to capitalise on the vertical’s rapid growth. Opening day three of the Festival, CEO of Abios Oskar Fröberg, CTO Anton Janér and Head of Sales Niclas Sundell joined a panel hosted by Abios’ Marketing Manager Kristina Skogvard, examining the rise and rise of esports betting, and how sportsbooks can best position themselves for success.
“You could see in Counter-Strike in Brazil that five hours before the match starts people were jumping and dancing outside the arena. It just proves for any doubters that esports is a real sport just like in football”
Click the link below to view the session on demand:
