Kambi’s SVP Trading, Simon Noy, talks to SBC about the launch of Odds Feed+ and the enhanced flexibility it offers operators seeking to enhance their existing sportsbook
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Kambi’s Festival of Sportsbook kicked off today, marking the event’s fourth year of providing exclusive insights and unrivalled expertise from the industry’s leading sportsbook provider. This two-day online event brings together Kambi Group experts and industry professionals to delve into some of the most pressing topics shaping the future of sports betting.
With three more insightful sessions to come tomorrow, head over to Kambi.com/festival to add sessions to your calendar and join the industry’s trusted sportsbook provider for what promises to be an unmatched selection of content charting the opportunities and challenges facing the sports betting industry.
Exceptional, everywhere: meeting the increasingly high standards of an evolving market
The Festival opened with a thought-provoking session from Kambi Sportsbook‘s Managing Director, Erik Lögdberg in which he explored the evolution of the sportsbook product, tracing its journey from pre-match wagers to the increase in popularity of in-play Bet Builder and the opportunities that lie ahead. In this session, Lögdberg also emphasised the importance of outmaneuvering competitors by not only developing new offerings faster but also by creating superior packaging for those offerings.
Click the link below to view the session on demand:
How local operators can seize the advantage in regulated Brazil
The second session shifted gears, with Kambi’s Partner Manager Sabrina Andrade and Head of Legal & Regulatory Compliance Victoria Fernandes leading a Portuguese-language discussion focused on the upcoming regulation of the Brazilian sports betting market. They provided valuable insights into how current regulations will impact the market and the specific product offerings required for local operators to compete effectively against international players such as a robust Bet Builder and a scalable offering tailored to the Brazilian football fan base.
Click the link below to view the session on demand:
The need for UX distinction: beating the competition with an optimised player experience
Ulrik Restorp, SVP Product at Shape Games, wrapped up day one by tackling the topic of UX (user experience) challenges and opportunities within the sportsbook industry. Restorp’s session provided valuable insights for attendees looking to optimise their sports betting products and better engage their user base with an attractive UX rather than a ‘bonus race’.
Click the link below to view the session on demand:
Stay tuned for day two’s recap, where we will explore additional sessions focused on the importance of esoccer, the role of AI in sports betting and maximising the upcoming summer of soccer with UEFA Euro 2024 and Copa América.
