Kambi’s SVP Trading, Simon Noy, talks to SBC about the launch of Odds Feed+ and the enhanced flexibility it offers operators seeking to enhance their existing sportsbook
Read More Kambi’s Chief Commercial Officer, Sarah Robertson, spoke with iGamingFuture’s Head of Content, Curtis Roach, about how Kambi’s market-leading products can give operators an edge in competitive markets, the new partnership with Rei Do Pitaco, the importance of Brazil, and which other LatAm markets Kambi is excited about.
iGamingFuture (iGF): Kambi recently announced a partnership with Rei do Pitaco (RDP). Can you elaborate on the significance of the deal?
Sarah Robertson (SR): The long-term partnership with RDP will provide them with our new, cutting-edge Odds Feed+ product. The agreement enables RDP to enhance its sports betting offering with a bespoke package drawn from Kambi’s extensive library of premium odds, all delivered through a single API integration.
What puts the quality of these odds ahead of rival feeds is that they are actively managed and traded as part of Kambi’s Turnkey Sportsbook – strengthened by the wealth of data and experience that comes from supporting more than 40 turnkey partners on six continents.
Underlining our position as the home of premium sports betting solutions, we now offer not only the world’s leading Turnkey Sportsbook but a broader range of standalone products capable of enhancing any operator’s delivery, regardless of the shape of their sports betting strategy and the extent to which they seek to outsource.
iGF: You also signed a multi-year deal with the leading Brazilian Sportsbook KTO Group in September 2024. Why is it so important for Kambi to have a presence in the Brazilian market?
SR: Brazil is an exciting opportunity for Kambi as it’s expected to become one of the largest regulated sports betting markets globally. The country is home to over 200 million people with a deep-rooted love of sports, especially soccer, and being present in Brazil is crucial as it stands out as the most sizable market to regulate since the U.S. began to open up in 2018. We’ve seen success with our partners across regulated Latin America, and Brazil is naturally the next step to continue this growth.
Partnering with KTO to provide them with our Turnkey Sportsbook is very exciting for us. They’re a fast-growing operator with a strong brand and an extensive existing customer base, plus the ambition to expand their footprint in regulated Brazil. In swapping out their previous third-party sportsbook, KTO understood the necessity of upgrading their existing sports betting product by leveraging Kambi’s stable and scalable turnkey sportsbook, proven to deliver time and again in regulated markets.
iGF: Kambi already has a wealth of experience, successfully supplying Sportsbook products in well-established, mature markets worldwide. How does Kambi plan to leverage this experience to help drive growth in relatively new LatAm markets such as Brazil?
SR: Kambi’s global expertise in well-established markets is a major asset as we look to grow in newly regulated markets like Brazil. Although Brazil is currently an unregulated grey market, it’s already highly competitive, with a mix of local and international operators all vying for market share. This competition will only intensify once the market is regulated in January 2025.
This is where Kambi’s experience will really stand out. The power of the Kambi partner network gives us a significant edge. For example, the ability to analyse data from billions of transactions across our operators allows us to provide precise pricing and effective risk management while driving both innovation and superior product development. In fact, in the last 12-months, we processed close to a billion bets in Latin America alone. This depth of data gives us a strong understanding of the region’s trends and preferences, which will be instrumental in optimising our offering for Brazil’s unique market dynamics.
Furthermore, Kambi’s focus on regulatory compliance is fundamental to our success in new and regulated markets. We bring years of experience operating in over 50 regulated jurisdictions, ensuring operators are fully equipped to navigate local regulations and compliance requirements. Our automated offering compliance tool, for example, adds further value by ensuring that our partners are compliant while also protecting and optimising the size of their offering. We plan to leverage our global experience and data-driven insights to deliver a premium range of sports betting products in Brazil that not only meets but exceeds local expectations, helping our partners succeed as the market grows.
iGF: Which other LatAm jurisdictions are you excited about? And what do you see as the biggest opportunities in these markets going forward?
SR: Kambi sees strong growth potential in several Latin American markets, and Brazil is, of course, a major focus as we prepare for its official market launch in January 2025. However our vision for Latin America extends beyond Brazil. Kambi has been active in the region since 2015, beginning with our launch in Mexico. Over the years, we have gained a deep understanding of what it takes to succeed throughout the region. We’ve seen great success in regulated markets like Argentina and Colombia, and we remain committed to supporting our operator partners as they expand their presence and capture market share in these regions.
Peru is an exciting region that’s moving towards regulation and on our radar. We’re also keeping a close eye on Chile and the potential of more provinces in Argentina regulating sports betting. These emerging markets represent a significant growth opportunity for Kambi, and we’re excited to continue building on our strong foundation across Latin America as the home of premium sports betting solutions.
Article orginally appeared on iGaming Future
