Kambi’s SVP Trading, Simon Noy, talks to SBC about the launch of Odds Feed+ and the enhanced flexibility it offers operators seeking to enhance their existing sportsbook
Read More 
Leading Sportsbook supplier Kambi has launched with two new customers in two different jurisdictions as Stanleybet Romania and Sun International went live with their respective Kambi-powered sportsbooks.
The simultaneous launches, which come amid a busy pre-World Cup period, underlines the scalability of the Kambi Sportsbook, as well as the supplier’s ability to launch new customers within a short timeframe.
Stanleybet Romania, which migrated to the Kambi Sportsbook from its previous supplier, relaunched its Stanletbet.ro site last week, just seven weeks after signing with Kambi.
The quick integration time has enabled Stanleybet Romania to offer its players the number one sports betting experience on the market in time for this summer’s World Cup.
Meanwhile, Kambi also went live with Sun International, which last week relaunched its South Africa-facing online Sunbet brand with a Kambi Sportsbook.
The launch comes after Sun International, the largest resort and entertainment group in the Southern Hemisphere, received the required approval from the local regulator.
The upgraded Sunbet site is already delivering increased bet volumes and Sun International plans to accelerate growth by implementing a marketing plan to highlight some of the unique features of the Kambi Sportsbook.
Martin Sack, Group Manager of Online Business Development at Sun International, commented: “In Kambi we are confident we have selected the right partner to help us grow our Sportsbook.
“Kambi has a record of springboarding visionary sportsbooks and through this partnership, I believe our customers have access to what is arguably one of the best sportsbooks in the South African market.
“Early indications are that our customers are thoroughly enjoying the Sunbet site’s greatly expanded offering,” he added.
Max Meltzer, Kambi Chief Commercial Officer, welcomed Stanleybet Romania and Sun International to the Kambi network and stated the launches were further evidence of the supplier’s scalability.
“I’m delighted Kambi has launched with both Stanleybet Romania and Sun International, particularly ahead of the World Cup, which will provide the perfect opportunity for players to experience the quality of the Kambi Sportsbook,” Meltzer said.
“The fact we launched two customers into jurisdictions with different regulatory frameworks in such a short space of time illustrates the scalability of the Kambi Sportsbook, a capability which has seen us expand into multiple regulated markets across six continents,” he added.
For further information, please contact:
Gerard Starkey, Kambi Head of Content: +44 (0) 7720 496 788
Gerard.Starkey@Kambi.com
About Kambi
Kambi is a provider of premium sports betting services to licensed B2C gaming and gambling operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from frontend user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 15 customers include Kindred Group, 888, Paf, Televisa, LeoVegas, Mr Green and Napoleon Games. Kambi employs more than 600 staff across offices in Malta (headquarters), Bucharest, London, Manila, Stockholm and Sydney.
Kambi utilises a best of breed security approach. Kambi is a member of WLA, EL, Cibelae and is eCOGRA and ISO 27001 certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.
About Sun International
Sun International is one of South Africa’s largest tourism, leisure and gaming groups with a diverse portfolio of world-class resorts, luxury five-star hotels and contemporary, well-located casinos. The group, which pioneered gaming in southern Africa in the 1970s, continues to be the leader in the field. It also sets the standard for hosting large-scale international and local events.
Sun International has a presence in Latin America that began with the opening of the Monticello Grand Casino in Chile in 2008. Following a merger with Dream S.A. (Dreams), Sun International is now the largest gaming company in Latin America with operations in Chile, Peru and Panama.
In 2013, the company launched its sports betting platform, Sunbet.
About Stanleybet Romania
Stanleybet Romania offers its services through land-based betting outlets and online through www.stanleybet.ro. The company has more than 14 years of experience in the local market, becoming one of the most trusted sports betting brands in Romania and proving its ability to continuously innovate and adapt to the market’s trends and preferences. With a business model built around three main pillars: customers, innovation and high-quality products, Stanleybet Romania is one of the leading operators in the local market. Its land-based network is made up of more than 300 shops while the online platform services thousands of players. The Stanleybet Romania business consists of a team of 1,200 employees who all think, work and act in line with their customers’ needs.
