Five reasons why Kambi is the home of the premium sports betting solutions

Kambi’s Chief Commercial Officer, Sarah Robertson, breaks down some of the key aspects that give Kambi’s product portfolio the edge over the competition

Kambi has long been at the forefront of the global sports betting industry and, over our 20-plus-year journey, we have continuously adapted to meet the needs of a dynamic and rapidly changing market.  

Kambi’s services are evolving, setting the pace in a sports betting market that is becoming increasingly competitive, regulated and highly localised. No longer just the world’s leading Turnkey Sportsbook provider, with the recent expansion of our product portfolio we are establishing ourselves as the home of premium sports betting solutions, leveraging the strength of our Turnkey Sportsbook and depth of network data to meet market demand for a wider portfolio of solutions.  

Each product is built on the foundation of unrivalled performance, cutting-edge technology and a commitment to delivering long-term value to our partners. 

As Chief Commercial Officer at Kambi, I am well aware of how crowded the B2B sports betting landscape is, but I also know that the products available to operators vary hugely in quality. At Kambi, second best is not an option for us, which is why every single one of our products is continuously refined to be of the highest quality with an equally high level of service. 

With that in mind, here are five reasons why Kambi’s product portfolio has the edge over the competition and can power your sportsbook to succeed in any regulated market: 

1. 1. Proven history of delivery and success 

Kambi has an unmatched legacy in sports betting going back many years to the infancy of the online industry, during which time we have consistently set the standard for B2B excellence. From the expansion of dot.country regulation to being among the first to introduce game-changing features like cash out and live betting, Kambi has been at the forefront of the industry’s evolution. Notably, we processed the first regulated online wager in the US outside of Nevada, making Kambi an integral part of what was an historic milestone in sports betting. 

Today, Kambi powers more than 40 operators in more than 50 markets across six continents, processing billions of bets annually. This extensive reach and experience underscore Kambi’s ability to adapt and thrive in a variety of regulatory and market environments, making us the trusted partner for industry leaders across the globe. 

1. 2. Flexibility and differentiation within Turnkey Sportsbook 

Flexibility has always been at the heart of Kambi’s strategy to solving operators’ challenges. Even if you are seeking a fully managed sportsbook service, we know that a one-size-fits-all approach just won’t cut it. This is why Kambi’s Turnkey Sportsbook was designed to empower operators to reach their full potential by providing all the tools necessary for true differentiation and customisation. 

Kambi’s open platform, for example, also enables operators to build on top of our robust infrastructure, ensuring you can create unique user experiences tailored to your specific strategy. Features like Kambi Engage enable seamless integration with third-party products, while advanced differentiation tools for front end and odds management can provide unparalleled control over your sportsbook offering. 

This emphasis on flexibility ensures that no two Kambi Turnkey partners need look the same, empowering you to adapt your sportsbook to changing market demands and maintain a competitive edge, regardless of the size or strategic focus of your business. 

1. 3. Product portfolio to meet all sportsbook needs 

While Kambi has long been the global leader in providing a comprehensive end-to-end sportsbook solution, we also understand that some operators would prefer to take a more selective approach to outsourcing. As such, Kambi now offers a diverse portfolio of premium products that cater to operators with varying levels of in-house capabilities and market focuses. 

Our portfolio of premium sports betting solutions now includes: 

• Turnkey Sportsbook 

• Odds Feed+ 

• Front End 

• Esports 

• Managed Trading 

• Bet Builder 

• Sportsbook Platform 

This portfolio of premium sports betting solutions ensures that Kambi has a top-tier product to address many key aspects of sportsbook operation. Whether you are seeking a turnkey solution or specific tools to enhance your in-house technology, Kambi provides the flexibility and quality to meet your needs. 

1. 4. The power of the network 

One of Kambi’s key USPs is what we call the ‘Power of the Network’. By processing billions of transactions annually across our extensive partner network, Kambi generates unparalleled real-time data. This fuels continuous improvement in our product offering, following a data-driven approach that enhances our algorithmic trading models and provides actionable insights that benefit all partners in the network. 

Each and every product innovation benefits Kambi’s entire network, every incremental improvement – informed by our unique depth of data – integrated into our services and delivered as standard to our partners.

1. 5. Track record of data-led product innovation 

Kambi’s commitment to innovation is evident in many of our groundbreaking products and features, driven by vast network data that gives us insights into player behaviour from front end to core product. Our award-winning Bet Builder exemplifies this, being among the first to allow bettors to combine bets across multiple leagues and sports — a level of combinability that few others today can match. Furthermore, Kambi was also among the first sportsbooks to introduce live Bet Builder with cash-out functionality, enhancing the live betting experience for bettors. 

Our innovation doesn’t stop there. Kambi’s AI-powered trading division, Tzeract, also represents the next dimension in sports betting technology. By harnessing the power of artificial intelligence and machine learning, Kambi, through Tzeract, is optimising the pricing and trading process. In turn, Kambi can deliver odds with greater pricing accuracy and enhanced combinability, ensuring your sportsbook is at the cutting edge of the sports betting market.