Q&A: What it takes to build a leading same game parlay product

Q&A: What it takes to build a leading same game parlay product

In recent years, a high-quality same game parlay (SGP) product has become an integral part of any successful sportsbook offering, accounting for a greater share of pre-game handle than ever before. Indeed, the overall growth in popularity of SGPs shows little sign of...
2023 NFL Odds Tracker powered by Kambi

2023 NFL Odds Tracker powered by Kambi

Kambi is pleased to announce that the latest Kambi-powered iGB Odds Tracker is now live. Launched for the 2023 NFL season, the NFL Odds Tracker is an exclusive collaboration between Kambi and iGB that utilises Kambi’s powerful global network data to showcase the...
Trader’s View: a look ahead to the NFL 2023-24 season

Trader’s View: a look ahead to the NFL 2023-24 season

With the new NFL season set to kick off tomorrow (7 September,) the News & Insights team sat down with Kambi’s Head of NFL pre-match David Ball to discuss the latest betting trends and product enhancements Q: What makes the NFL such an important competition...