During the last few years, industry insiders have noticed a distinct shift in consumer expectations of Sportsbooks. Players are now demanding numerous pre-match and live betting offers across a whole range of sports on their device of choice. Live events are available...
User-centric product development. Human centred design. Design thinking. These are all claims many companies in our industry are ready to make and boast about. At Kambi, understanding the players, empathising with their needs and exceeding their expectations is what’s...
