


Live Betting on the NFL – Kambi’s Simon Noy talks to Sports Handle
In this exchange with Noy, conducted via e-mail, we focus on NFL betting and football betting. In Europe, where Kambi is based, the popularity of in-game wagering is already enormous and will only continue to grow in the U.S. What can bettors expect not only at...
New Audiences, New Revenues
Max Meltzer writes in iGamingBusiness. Sports betting is one of the most popular pastimes in the world with millions of people across the globe placing a bet on a regular basis. Its popularity has created a thriving gambling industry that continues to grow, driven in...
Giving in-play players what they want
One of the basic rules of bookmaking is that if someone has a particular view on a match or situation then we, as bookmakers, should try and provide them with an opportunity to place a bet on it. It’s one of the reasons why, for instance, we’ve seen such an expansion...
Keeping it safe in LatAm
riting for iGaming Business, Kambi Head Sportsbook Controller, Oliver Lamb, believes the lessons learned in Europe can help keep sports in Latin America safe from manipulation As the Latin American betting market moves towards the European model of country by...