May 2016 Kambi’s chief commercial officer, Ian Freeman, evaluates the true worth of outsourcing and if it is receiving full recognition. How can operators better prepare for the future of sportsbooks? There are many lessons that can be learnt from the casino vertical,...
The startling statistic that smart phone users look at their phones around 150-200 times per day, confirms how mobile devices have completely transformed our lives. Suffice to say, they’ve also transformed our way of gaming. Not only has mobile made gaming products...
During the last few years, industry insiders have noticed a distinct shift in consumer expectations of Sportsbooks. Players are now demanding numerous pre-match and live betting offers across a whole range of sports on their device of choice. Live events are available...
User-centric product development. Human centred design. Design thinking. These are all claims many companies in our industry are ready to make and boast about. At Kambi, understanding the players, empathising with their needs and exceeding their expectations is what’s...
