The price is right, or at least it should be
The price is right, or at least it should be Tom Daniel, head of risk and player analytics at Kambi, explains why taking a global approach to managing risk is key to operator growth As the U.S. sports betting market begins to open up, and casinos, racetracks and other...
New Audiences, New Revenues
Max Meltzer writes in iGamingBusiness. Sports betting is one of the most popular pastimes in the world with millions of people across the globe placing a bet on a regular basis. Its popularity has created a thriving gambling industry that continues to grow, driven in...
Giving in-play players what they want
One of the basic rules of bookmaking is that if someone has a particular view on a match or situation then we, as bookmakers, should try and provide them with an opportunity to place a bet on it. It’s one of the reasons why, for instance, we’ve seen such an expansion...