Kambi Group plc signs first major odds feed partnership with leading US operator Hard Rock Digital
Operator’s Hard Rock Bet brand to leverage Kambi’s new Odds Feed+ product, marking a significant milestone in Kambi’s modularisation strategy Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has entered into a landmark agreement with Hard Rock...
Why deep data is the key to sports betting success
Simon Noy, SVP Trading at Kambi, explores how harnessing deep network data is the key to unlocking greater returns for operators. The fundamentals of the relationship between bettor and bookmaker have been broadly settled since the advent of online and mobile...
In-house versus outsourcing: Working together for sports betting success
David Bretnitz, Kambi’s VP of sales — Americas, gives his insight on in-house versus third-party tech stacks, and questions whether the ongoing industry debate is as binary as it appears Should operators outsource their sports betting technology or build it in-house?...