Kambi’s SVP Trading, Simon Noy, talks to SBC about the launch of Odds Feed+ and the enhanced flexibility it offers operators seeking to enhance their existing sportsbook
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Percentage of bets which were Bet Builders more than doubled between the 2021 and 2024 tournaments
Kambi, the world’s trusted sports betting partner, has published its Euros and Copa América report – a deep dive into the betting data surrounding a huge summer for soccer fans across the globe.
The rise and rise of the Kambi Bet Builder was among the key highlights, with more than 17 million unique bet builders placed across the two tournaments.
A total of 18% of bets on Euro 2024 were bet builders, up from 8% on the 2020 tournament (played in 2021), a figure eclipsed by bets on the Copa América where nearly 25% of all those placed were done so via bet builder. Bettors on the Copa América also favoured larger, multi-leg combinations – Kambi data shows that 15% of bet builders placed on the Copa América contained four selections, compared to around 8% on Euro 2024.
Those placing bet builders were also found to be more likely to return and bet on later stages throughout the tournament, underlining the vast potential for user engagement that comes with offering a high-quality bet builder – especially one with the flexibility to enable combinations within not only the same event, but also across different events and sports.
Player props surged across the Kambi network at Euro 2024 and the Copa América, ‘player’s shots on target’ in the top five pre-match offers on both tournaments as Kambi continues to expand its range of complex markets including ‘player to score or assist’ and ‘player to score from outside the box’.
You can read the full report by clicking the button below.
