Kambi’s Festival of Sportsbook continued with three more public content sessions on day two, treating those that tuned in to a deep range of insights on the evolution of the sports betting market, how artificial intelligence is influencing product development and an overview of how tennis has grown to become a live betting behemoth.
There are still two more days of festival content to come, with a range of public and partner-only sessions lined up. To catch these and add sessions to your calendar, be sure to visit https://www.kambi.com/festival.
Keynote: Rising to the challenge of an evolving market
Kambi’s COO Erik Lögdberg was joined by SVP of Sales Sarah Robertson to begin day two of the Festival of Sportsbook. The pair hosted the Festival’s keynote session, taking in a range of topics including how sportsbook product development is maturing, the rise of new markets, as well as the challenges and opportunities arriving with the spread of local regulation across the globe.
“We are a global supplier, and that presents unique opportunities in that we have a 360 degree view of these markets, operating with our partners across 40-plus jurisdictions.”
Click the link below to view the session on demand:
Revolutionising sports betting: How AI is enhancing the sports betting experience
Day two of Kambi’s Festival of Sportsbook also saw a session on one of the industry’s hottest topics at the moment – the impact of AI on the sports betting world. Kambi’s SVP of Analytics, David Jacquet, presented a new standard in sports betting with some interesting findings from early stages of using AI and how it has changed the products that are being delivered.
“We believe on the same level that live betting forced a shift in technology, we are seeing a new shift due to richer data and demand from bettors.”
Click the link below to view the session on demand:
Revolutionising sports betting: How AI is enhancing the sports betting experience
Gaining an advantage: Unlocking the potential of tennis betting
Day two of the Festival was rounded off with a session focusing on the growth of tennis betting, hosted by Kambi’s Head of Tennis Philip Mardh and Head of Live Tennis Richard Pratt. Beginning with an overview of the players that are driving turnover, the session focused on how tennis betting has evolved into a crucial sport for live betting, offering a look at key markets and the ingredients which make up a successful tennis offer.
“The key to tennis being such a successful live betting sport is the scoring system – the objective is to win the match, but this is broken down into many smaller sequences of scoring. This structure means there are always a number of exciting bet offers.”
Click the link below to view the session on demand:
Gaining an advantage: Unlocking the potential of tennis betting
